What is OffPage Optimization?
A distinction is made between on-page and off-page optimization. The Offpage optimization is the second major in SEO. OffPage optimization is about building the reputation of a website. As a rule, backlinks or external links are meant.
Content of the offpage optimization
This is about a good one Link building or the so-called Link building Recommended site. The more external links are placed on other websites, the higher the reputation of your own website. Backlinks are still essential for a good ranking of a website in the common search engines. The quality and number of backlinks on a page are an important ranking factor.
Each link is recognized differently by the search engines. It may be that a page with only a few, but high quality, strong links is listed higher than a page with a lot, but rather weak links.
Offpage optimization checklist
In addition to the pure backlink structure, there are of course a few more offpage measures
You should first do the analysis before you actively build links. How many backlinks does my page have, what quality are the links and where do they come from?
Attractive and great content is the best prerequisite for link building. Blogs in particular therefore find it very easy to collect many backlinks.
Backlinks are the most important offpage SEO factor. There is a very large number of backlink sources. The more different sources you use, the more natural it looks. You should get links from sites dealing with related topics.
One should reflect top level domains that end in .com, .de, .org or .net with the product, the service or service in the name! This is particularly important locally / regionally.
- Social media
One should be actively represented on Twitter, Google+ and Facebook.
If you only consider these five factors, you can definitely better tendrils to let. However, a website needs permanent maintenance and also time to be well ranked.